persona development

AdaptiveVets Solutions is a veteran-led, SDVOSB technology firm that delivers secure, scalable IT services to federal agencies. It fuses human-centered design with DevSecOps, Agile methodologies, and emerging technologies like AI/ML to modernize government digital services, with a mission to support the VA and other U.S. government agencies.

cloud cost optimization (FinOps)Cloud Migration & Modernizationcloud-native developmentCloud Readiness Assessmentscomputer visionData Labeling PipelinesEthical AIFedRAMP & ATO EnablementHelp Desk & Service Desk SupportHybrid & Multi-Cloud ArchitectureInfrastructure as Code (IaC)intelligent document processingjourney mappingModel Development & MLOpsNLP & Language ProcessingPaaS & SaaS Integrationpredictive analyticsreal-time inferenceUser Research & Testing

CB Strategy Lab is an SBA Certified Women-Owned Small Business based in Reston, Virginia that helps clients communicate better by uncovering what audiences need and turning insights into clear, relevant, and human messages. Its work spans research and evaluation, strategy and planning, content and materials, and training and engagement.

audience segmentationbehavior change strategycampaign evaluationcampaign ideationcommunication auditsconsumer journeysdata analysis and reportingenvironmental scans and landscape analysesfocus group moderationin-depth interviewskey messages and message mapsliterature reviewmessage and user testingneeds assessmentsPlain languageprogram evaluationpromotion planningsituation analysessurveys

ContextualY is a qualitative-led market research and insights consultancy specializing in technology markets. It helps technology companies make product, positioning, and growth decisions by uncovering the human context behind customer behavior. The team has 25+ years in technology research and is a WBENC-certified women-majority owned business working across enterprise, SMB, and consumer audiences.

concept testingCX/UX researchMarket Researchqualitative researchquantitative researchsegmentation studieswin-loss interviews

Design Research Collective (DRC) is a human-centered design research agency dedicated to helping companies connect with customers through empathy-driven innovation. It works at the intersection of market research and design thinking, discovering deeper meanings and unmet needs behind human behavior to inform innovative solutions. DRC also trains teams at top retail, medical device, and industrial companies on human-centered design principles and tools.

design & innovation workshopsEthnographic Researchexperience designhuman-centered design trainingjourney mappingproduct innovationprototypingqualitative design researchservice design

FreshTracksHX is a boutique UX consulting agency providing User Experience Research expertise to clients. Founded in 2008 as StoneUX, the team conducts end-to-end strategic and tactical research and helps organizations grow their UX research capabilities through training and expert support, creating custom programs to meet organizations' UX research needs.

benchmarkingconsensus buildingdesign thinkingHeuristic evaluationjourney mappingmoderated and unmoderated researchqualitative and quantitative mixed method researchresearch operations supportresearch trainingstorytellingUX researchworkshop facilitation

LINK is a consultancy that brings people together and delivers change to technology, defense, and government challenges. Its solutions take the form of experiences, strategies, and visual stories, brought to life through facilitation, human-centered design, and visualization. The company describes itself as Partners in Change, engaging people, designing change, and delivering impact.

brand architecturecampaign designcommunication planningdata visualizationfacilitationgraphic recordinghuman-centered designillustrationinfographicsjourney mappingMarket Researchmotion graphics & videopresentations & briefingsstrategy developmenttrainingvalue mappingVisualizationvisual prototyping

InSpeier helps companies bring their customers to the forefront to make informed marketing decisions, fix pain points, build brand loyalty and drive financial results. They help medtechs, manufacturers, retailers, and their partner agencies understand how their buyers think, choose, and act through research, personas, journey maps and workshops, turning consumer intelligence into clear strategies.

brand strategyconsumer researchFocus groupsinterviewsjourney mappingsegmentation modelingstrategic-planningsurveysworkshops

Jumpseat Research is a Human Factors research firm led by PhD-level experts, working with real users in real-world conditions through hands-on studies, simulation-based testing, and field research. Its expertise spans military and commercial applications, including human-autonomous teaming, cognitive load and situational awareness optimization, and decision aids. The company operates world-class usability labs in Austin, TX, and delivers full-service UI/UX research with a PhD-level Human Factors researcher.

behavioral observation and analysiscard sortingcluster analysiscognitive task analysiscritical path analysisenvironmental/organizational analysisergonomic assessmentfield researchFMEAheuristic evaluationshierarchical task analysisiterative design researchlink analysisroot cause analysissimulation-based testingusability testingworkload assessments