Plain language

CB Strategy Lab is an SBA Certified Women-Owned Small Business based in Reston, Virginia that helps clients communicate better by uncovering what audiences need and turning insights into clear, relevant, and human messages. Its work spans research and evaluation, strategy and planning, content and materials, and training and engagement.

audience segmentationbehavior change strategycampaign evaluationcampaign ideationcommunication auditsconsumer journeysdata analysis and reportingenvironmental scans and landscape analysesfocus group moderationin-depth interviewskey messages and message mapsliterature reviewmessage and user testingneeds assessmentspersona developmentprogram evaluationpromotion planningsituation analysessurveys

Diversity Marketing and Communications is a woman-owned certified small business established in 2004 that builds communications campaigns engaging hard-to-reach communities. The firm applies the science of human decision-making to customize communications strategies, using evidence-based, multi-channel programs incorporating plain language, cultural adaptation, and accessibility to inform, influence, and change behavior.

cultural adaptationdigital marketingFocus groupsgraphic designinterviewsMarket Researchoutreachpaid advertisingpublic service announcementsSection 508 compliancesocial mediasurveysvideo productionwebsite development

Scissortail Creative Services is an economically disadvantaged, woman-owned small business/small disadvantaged business located in Tuttle, Oklahoma and established in 2020. It helps purpose-driven organizations achieve their goals through custom learning experiences, specializing in instructional design, learning needs analysis, performance support, and writing and review with inclusive design.

blended learningeLearning developmentgap analysisinclusive designInstructional DesignInstructor-led training (ILT)Learning needs analysismicrolearningPerformance support developmentTask analysisVirtual instructor-led training (vILT)Writing and editing