KPI development and performance tracking

Big Picture Marketing Strategies is a marketing consultancy founded by Diane Villegas, a marketing and communications leader with over 30 years of experience. The firm serves as a marketing consultant and fractional Chief Marketing Officer for small to mid-sized businesses, providing senior-level guidance, strategic planning, and execution oversight without the cost of a full-time executive.

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Brand positioningcampaign planning and execution oversightfractional CMO leadershipmarketing audits and optimizationmarketing operations managementstrategic marketing planning