analytics and attribution

Blerd is a boutique performance marketing agency and experiential event company rooted in Black nerd culture. Founded by Terril Fields, it began as a content platform, grew into a merchandise brand, and became a performance marketing agency. Blerd LLC formally incorporated in 2018 and publicly launched in 2019. The agency manages paid media, email marketing, and analytics/attribution end to end from North Carolina.

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Ad copywriting and creative directionaudience segmentationbrand partnershipsemail marketingGoogle Tag Manager configurationLive event marketingMeta Pixel and Conversions API setuppaid media management

Digiphy is an omnichannel marketing and data platform that helps consumer brands directly engage consumers, capture first-party customer data, and drive retail sales. Its Digiphy Connect solution combines rebate and offer campaigns, AI-driven SMS messaging, first-party data capture, receipt verification, and direct consumer reimbursement. The company also offers a QR code generator and no-code page builder for connected packaging and contextual storytelling.

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A/B testingAI SMS messagingfirst-party data captureno-code page buildingQR code generationrebate fulfillmentreceipt verificationthird-party integrations